Practice Area: Sales & Marketing Strategy
Our experience with a wide array of sales forces/marketing organizations allows us to create solutions that best serve our clients. On the sales side, we quickly identify the most impactful levers in order to maximize client sales results. Our approach to marketing integrates diverse research methodologies and deep analytics to help clients establish robust
strategies. Our Sales & Marketing solutions are effective and elegant.
 |
 |
 |
|
|
|
|
|
|
|
|
|||||||||
 |
Sales Force Design |  |
|
Integrated Targeting | |
|
Deployment Structuring | |
|
Marketing Strategy | |
|
Customer Communication | |
|||||
 |
 |
|
|
|
|
|
|
|
|
||||||||||
 |
Selling process design
Role definition Size and structure resource allocation Partner assessment and management |
Platform design
Target selection & call planning Platform implementation planning Effectiveness |
Territory alignment
Personnel assignment/hiring Field sales training |
Strategic and tactical brand plan
Development Forecasting Strategic planning Marketing research Segmentation |
Message development
Key opinion leader development Advertising and internet campaign Publication strategy CRM |
||||||||||||||
 |
 |
|
|
|
|
|
|
|
|
||||||||||
|
|
|
|
|
|
|
|
|
|
||||||||||
 |
Expertise to 'right-structure'
Algorithms to 'right-size' Business sense to create solutions with 'real-world' applicability |
Ability to leverage customer segmentation expertise
Expertise in target designation and call-planning |
Tested unbiased methodologies that place representatives to maximize profit
Expertise in creating and deploying training modules |
Extensive survey design repositories
Powerful analyses integrating primary and secondary sources Personal engagement in research initiatives Statistical Expertise |
Integration of marketing research offerings with message development
Proven key opinion leader development strategy CRM expertise |
||||||||||||||
|
|
|
|
|
|
|
|
|
|
||||||||||
 |
 |
|
|
|
|
|
|
|
|
||||||||||
For more information, view the Sales & Marketing Strategy Case Study.